Three Things Your Online Store MUST Have
Three Things Your Online Store MUST Have
If you currently manage an online store or are considering opening an online store, the first thing that probably comes to your mind is Marketing. You might wonder how to advertise your new store or reach the right people to tell them about it! That is a worthy effort, and you could even be successful at it, but if you are NOT giving online customers what they really want, you may be successfully advertising the shortcomings of your online store. Listed below are three things your online store MUST have!
A Fair Price
Your online store MUST have a fair price! A fair price does not always mean the lowest price. This is where value comes into play. Suppose your customer feels that he’s getting an outstanding product delivered with exceptional service and is willing to pay a little more for the experience. In that case, he will feel that his price is fair and reasonable. That’s right, he will FEEL that the price he is paying is fair and reasonable! There is no etched-in-stone standard for a fair price. Value is very subjective. However, your customer MUST walk away from the experience FEELING like he paid a fair price, or you will never see him again!
Good Service
A major determining factor in what your customer considers a fair price is your customer service level. Customer service is, at its essence, saying what you do and doing what you say. Some have referred to good customer service as the art of under-promising and over-delivering! Good customer service is all about meeting or exceeding your customer’s expectations. Fulfilling that anticipation of his buying experience with you is crucial. You give him that anticipation through your advertising, the design of your website, any individual contact with your customer, and more. Your goal for good customer service should be to set and meet realistic expectations for their buying experience. This will keep them coming back time and time again!
Good Relationship
A good relationship with your customer is one of the hardest things to achieve through an online store. However, your online store MUST achieve a good relationship with your shoppers if you want your online business to thrive! Your online store can achieve a good relationship with your shoppers by incorporating some communication points or touchpoints throughout your site. Some of these touchpoints might include:
Funny, familiar, or helpful pop-ups throughout your site. Be careful, however, that they are not too distracting.
Lots of links! Helpful links, preferably within your website.
Plentiful, helpful, and easy-to-understand instructions for all functions on your site.
Chat Box for assistance.
Very conversational, VERY grateful “Thank You” at the end of the purchase process.
Imagine you were face-to-face with your shoppers, and try to keep it as personal as possible!
In Conclusion
Remember, do NOT begin promoting your online store before you make sure that you have covered the 3 Things Your Online Store MUST Have. If you do, you will only be promoting the shortcomings of your online store!
And, remember, your friends at WordMusers are always here to lend a helping hand. Do not hesitate to call if you would like us to give your online store a look!
Mike Kirkpatrick - Chief Muser
info@wordmusers.com
972-880-2409