Social Media Marketing for Your Small Business
Social Media Marketing For Your Small Business
What is the best kind of advertising for your small business? You’ve heard it for years. That’s right, it’s Word-of-Mouth Advertising! Oh, sure, it would be nice to launch a campaign of television ads during the Super Bowl or to drop an eight-week schedule of radio promos leading up to Christmas, but the cost of those is probably quite prohibitive!
There is, however, a way to reach your current and prospective customers in a more efficient and affordable way that is actually more akin to Word-of-Mouth Advertising than those huge budgets spent on the major media platforms. Yes, we are talking about the relatively new phenomenon known as Social Media Marketing!
Compared to traditional media platforms, Social Media Marketing can help you reach your current or prospective customers in a much more targeted, agile and affordable way! Below are just three of the many reasons why social media marketing is important for small business.
Targeted Marketing
Social Media has become a serious media platform with billions of active users per day! While this is quite impressive, the most attractive thing about social media is the way it can be segmented to reach the people that YOU care about most. First of all, you can segment in a purely social manner. Friends like to buy from friends. All your friends already know about your business. With social media, all of your friend’s friends will know about your business. Then, all of your friend’s friend’s friends will know. And so on… Digital Word-of-Mouth in the purest sense!
However, that’s not the only way you can segment with social media. You can also segment geographically! Why waste your advertising efforts on prospects who, because of their distance from you, will never darken your door!
Another way to segment the vast social media audience is by interests. Determine what your perfect prospect looks and acts like, and then go find them in Groups! There are Groups for all types of interests and activities on the socials. Join the groups that your prospects would join and tell members about you and your business.
Nimble & Agile Marketing
Social Media Marketing is very current. It is so current that a restaurant can promote a lunch special at noon and a dinner special for that very same evening. You can update “while supplies last” promos up until the time supplies run out. You can promote a new blog on your website as soon as it’s posted. The immediacy of social media marketing is unmatched by any other platform.
Affordable Marketing
You can start immediately promoting your small business on social media at absolutely no cost to you. However, soon you’ll discover that if you invest just a little you will vastly increase the effectiveness of your efforts. You will then find that hiring a social media person or, even better (and more affordable), a social media agency, will show a major return for your business. You will only be spending a fraction of what you would have to spend for the major media platforms, and you will find yourself getting a very nice ROI. With Social Media Marketing, you can start small, but you’ll absolutely want to grow!
When you are ready to grow your small business through Social Media Marketing, please remember your friends at WordMusers. We can help you with the perfect messaging for your social media posts. We are considerate of your budget and committed to your success! Contact us with any questions…
WordMusers
Mike Kirkpatrick