Why Social Media?
What Are the Benefits of Local Ad Campaigns on Facebook?
Facebook boasts billions of active users throughout the world. That sounds quite remarkable, but how does that help me here at home. Does it benefit my local business by advertising to someone in Bangkok, Thailand? So, how can my business possibly benefit from advertising on Facebook? The answer to that question is, "Quite handsomely!" The article below reveals how your business can benefit from local ad campaigns on Facebook.
Your Local Client Base Will Increase!
Facebook boasts 2.7 billion active users globally. That is incredible. However, unless your business is an online commerce site, you need customers who are literally able to walk through your door! Fortunately, Facebook has a solution for you. With Facebook, you can limit your advertising to a national audience, a statewide audience, a city-wide audience, and even a neighborhood audience! So build your campaigns to speak to your neighborhood audience and watch your client base grow.
You Will Get More Bang for Your Local Advertising Buck!
Facebook advertising is inexpensive and very efficient. You can start for little to no money at all! Then, as you see results, you can grow your budget as your business grows. And remember, with the pay-per-click model, you only pay for results!
You Can Adjust Your Advertising Message to What Works for Your Local Market!
Facebook Analytics is remarkable. With Facebook Analytics, you can immediately verify that your message meets your desired goals. If you are not getting the clicks you anticipated, you can instantly change up your message or your creative design and see how that works for you!
You Can Design Intelligent Campaigns to Reach Your Local Market!
You do not have to be a marketing expert to design a campaign to reach prospects in your local market efficiently. Facebook will walk you through the process of building your campaign, from your creative design to choosing your audience to the message you want to convey to that audience. You will create a sophisticated campaign to reach your local market that is as easy as selecting from a few dropdowns to answering a few questions about your goals!
You Can Develop a Closeness to Your Clients!
You can communicate directly with your clients through Likes, Comments, and Shares. As you communicate with them, you develop a relationship with them. When it comes time to make a purchase, your clients will remember you. It is comforting to make purchases from someone we know and trust. Your clients will want to purchase from you because they feel like they know and trust you and your business.
Advertising on Facebook Gives Your Business More Legitimacy in Your Local Market!
Advertising on a platform like Facebook gives your business legitimacy that your competition's business may not enjoy. For example, suppose your competition is not on social media or has a weak social media presence. In that case, their business will lack a certain authority that your business possesses, especially if your business exhibits a vital local social media presence!
Try It. You'll Like it!
In summary, I encourage you, no, I URGE you to give it a try! Get started with a Facebook page for your local business. Make some posts on it. Express yourself. Ask some questions and get some conversations going. Find some local Facebook Groups where your clients hang out and join them.
Get to "know" some of the people in these groups. Then, learn how to fill a need for people and fill it! You'll soon be asking yourself, "Local store marketing on Facebook, where have you been all this time?"
Mike Kirkpatrick
972-880-2409 Info@wordmusers.com